From Op-Eds to parody, it’s all part of being the Video Professor
LAKEWOOD, Co. - For immediate release
John W. Scherer, the Video Professor, is known to millions of people through his commercials and infomercials. He’s part of pop culture, and a corporate CEO at the same time. As a CEO, John Scherer is a man of opinion, and has had recent Op-Eds published in prestigious publications including the Detroit Free Press, the Denver Business Journal and CNN Money.
“We are going through some serious economic challenges both on Wall Street and Main Street,” said Scherer. “As a businessman, entrepreneur and CEO I have opinions about the best way for this nation to dig itself out and move forward. We want the president to succeed, but if we disagree with him, it’s our responsibility as citizens to speak up.”
Through his Op-Eds, Scherer has recommended $10,000 tax credits for buyers of new cars. His Op-Ed in CNN Money was one in a group directed to President Obama on ways to fix the economy.
“We need to put housing first,” said Scherer. “We have to get the economic blood flowing. Capital needs to be available for qualified and responsible borrowers to invest in housing. These people spend money to fix up properties, which creates jobs. While we’re at it, let’s eliminate capital gains taxes when they sell the homes. Why should we punish success?”
But in his role as both CEO and pitchman for Video Professor, John’s image appears in some rather unique places, like Mad Magazine. The legendary magazine parodied online learning and included Scherer in the fun.
“I get kidded by my friends when they read those,” he said, “But I follow the rule that as long as they spell your name right, it’s good publicity. I’m also finding out just how many people in high places read Mad Magazine!”
John Scherer is both an opinion leader and a CEO not afraid to have fun when someone pokes some fun at him.
“It’s when they stop asking for your opinion or having fun with you that it’s time to worry,” Scherer said. “So far so good.”
To learn more about Video Professor visit their website at www.videoprofessor.com.
John Scherer’s published article in the Denver Business Journal.
John Scherer satirized in Mad Magazine.
About Video Professor, Inc.
Based in Lakewood, Colo., VIDEO PROFESSOR has been the leader in comprehensive self-paced computer software tutorials for more than 20 years. The core of Video Professor’s learning initiative is to provide home users as well as corporate professionals with valuable, user-friendly learning solutions for today’s most common software Video Professor currently ships over 250,000 CD-ROMs every month and has helped more than 10 million households learn the computer skills they need to remain competitive in today’s computer-driven marketplace. The complete Video Professor library is also available online, downloaded directly to computers.
Video Professor, its logos, slogans and product feature names are trademarks and/or registered trademarks of Video Professor, Inc. in the U.S. and other countries. All other trademarks are the property of their respective owners, and the aforementioned entities neither endorse nor sponsor Video Professor or its products.
Media Contact or to arrange for a Video Professor review lesson:
Brian Olson, Vice President of Public Affairs
Video Professor, Inc.
303-232-1244 Ext 380
bolson@videoprofessor.com
