Video Professor teams with ESPN™ to promote SportsNation
LAKEWOOD, Co. - For immediate release
ESPN™ is the leader, the innovator and just plain inventor of new ways to bring sports to fans and fans to sports. ESPN’s newest effort is SportsNation, hosted by Colin Cowherd and Michelle Beadle. SportsNation, which airs on ESPN2, uses traditional and social media to truly empower the fan in the broadcast. From sports polls displayed with dazzling graphics to Twitter™ , e-mail and Skype™, sports fans can sound off with Colin and Michelle on just about any sports subject under the sun.
ESPN is also known for its wry sense of humor when promoting its shows and asked John W. Scherer, The Video Professor, to help promote the new show. Scherer plays himself, sort of, Skyping into the show as "VideoPro45." The subject is sports, but in this case, John Scherer plays himself right down to his final line, "Try My Product!®"
To view the Video Professor spots, click a link below.
SportsNation: Not Everyone Can Talk Sports
Bonus Content
Screen Test
"When my staff first told me ESPN was interested in having me work with them on a promotional spot, I thought they were playing some kind of joke on me," said Scherer, himself a huge sports fan. "When I was told I was going to Bristol, needless to say it made my day!";;
John Scherer with ESPN Video Production Crew
John W. Scherer shooting his scenes for ESPN Promo Spot
Scherer indeed travelled to Bristol, CT where ESPN is headquartered, spending a full day shooting his segments. "Although I’ve been doing this for 18 years, shooting my own commercials, this was something entirely different," Scherer said. "It was hard work! But the crew was first class all the way."
John Scherer on the set of ESPN2’s SportsNation
So, if you’re tuned into ESPN and see the Video Professor, watch John Scherer as he asks you to try ESPN’s product.
Sports Nation can be seen weekdays from 4-5pm Eastern on ESPN2. Watch some fun out takes and clips at http://espn.go.com/sportsnation/screentest.
To learn more about Video Professor, Inc., visit their web site at www.videoprofessor.com
About Video Professor, Inc.
Based in Lakewood, Colo., VIDEO PROFESSOR
has been the leader in comprehensive self-paced computer software tutorials for more than 20 years. The core of Video Professor’s learning initiative is to provide home users as well as corporate professionals with valuable, user-friendly learning solutions for today’s most common software Video Professor currently ships over 250,000 CD-ROMs every month and has helped more than 10 million households learn the computer skills they need to remain competitive in today’s computer-driven marketplace. The complete Video Professor library is also available online, downloaded directly to computers.
Video Professor, its logos, slogans and product feature names are trademarks and/or registered trademarks of Video Professor, Inc. in the U.S. and other countries. All other trademarks are the property of their respective owners, and the aforementioned entities neither endorse nor sponsor Video Professor or its products.
Media Contact or to arrange for a Video Professor review lesson:
Brian Olson, Vice President of Public Affairs
Video Professor, Inc.
303-232-1244 Ext 380
bolson@videoprofessor.com
